The Monferrato has for decades been the cradle of Vicara, it’s vineyards, its designs. Every Vicara bottle is the fruit of a union between its strong local roots and a “tailored” method which governs each phase of the production process, from vineyard planting to ageing, inspired by three fundamental, inseparable elements: tradition, innovation and people. Vicara’s plots of land occupy a total surface area of 70 hectares (40 of which under vine) on the beautiful hills rising between the River Po and the plain of Alessandria. Spontaneous ground cover is maintained in the vineyards in order to ensure the grapes ripen more evenly and are healthier, and as environmental protection since the need to work or treat the ground is drastically reduced. Pest control is carried out in accordance with natural strategies allowed under integrated pest management rules and eco-compatible farming, a sector in which Vicara has years of experience.